If you want a cat to love you, ignore it. Ever notice how the one new person in the room who hates cats is the very person who’s lap a cat will jump into? It’s because they’re ignoring it. In “cat speak” a direct stare is a challenge and a precursor to dominant behaviour, so the cat lover, who is likely to look them in the eye and call them is always the one a cat distrusts, until they get to know them of course.
Cats will blink in the general direction of people they like, in a gesture that says “I’m not staring, I’m not challenging, we’re OK.” With humans they like, this can amount to anything from a handshake to a kiss… so if you want a cat to like you, either ignore it, or give it 2 to 3 slow blinks.